Challenge

PDF Tools needed a website redesign to improve usability, accessibility, and conversion rates. The existing site had poor navigation, outdated visuals, and an inconsistent user experience, leading to high bounce rates and low engagement.

The Goal

• Enhance usability & accessibility for a seamless user experience.
• Improve information architecture to make navigation intuitive.
• Modernize the UI while maintaining brand identity.
• Boost engagement & conversion rates through better CTAs.

Research

I conducted interviews with stakeholders, usability testing, and competitive benchmarking to uncover key pain points:

• Users struggled to quickly find tools.
• The UI felt outdated, hurting credibility.
• CTAs were unclear, reducing conversions.

Design Process

Information Architecture
I reorganized the site structure for better clarity and visibility of all tools, allowing users to navigate effortlessly.

Wireframes & UI Design
After testing low-fidelity wireframes, I created high-fidelity UI mockups with a modern aesthetic and established a design system for scalability.